This January I'm hosting a FREE 1-hr webinar for agency professionals interested in learning how to position their agency for growth. The webinar will focus on how to identify, articulate and market what makes your agency different and better.
With a reported half a million agencies worldwide, having a strategy and plan for standing out from the competition is vital for the winning of new business. In this session, l will share the secret to why some agencies win more new business than others.
The session will cover:
• Examples of agencies that position and market themselves effectively
• How to use positioning theory to stand out in an oversaturated agency market
• Frameworks for your agency to build its own effective new business strategy
Jan 26th, 12.30 -1.30PM
You can sign up here
About the speaker
Described as “an entrepreneurial new business person" by Campaign magazine, London-based positioning expert Karla Morales-Lee helps agencies to move past outdated and ineffective business development tactics such as cold calling and the sending of unsolicited direct mail. Her clients win more new business as a result of having a compelling point of difference and then illustrating and dramatising that difference through their agency marketing. She calls her expertise ‘building agency brands’.
In addition to her consulting business, Karla is co-founder of The Art of New Business events and The UK Agency Awards. Both of these companies strive to improve the way agencies prospect for new business and highlight best practice in agency self-promotion. She sits in the advisory council for Women In Marketing (WIM) in the UK and has spoken at D&AD festival, Inbound, the Worldwide Partners and Taan Worldwide global conferences on the topic of building agency brands.